Write-on-it! Write on metals technologies

I have received numerous calls and emails regarding our technology. Here are some facts and possible applications:

Write-on-it!™ uses a proprietary 100% UV curable solid. That means a very fast cure time (in seconds), low energy consumption compared to paints, and no Hazardous Airborne Particles (Hap's) or Volatile Organic Compounds (VOC's). This is a green product containing no solvents.

Our technology stands up to temperature extremes and environmental factors such as salts, oil, gas, water, etc.

Possible applications include:

• Medical Instruments, such as implements, kits, etc.
  
• Consumer Goods such as keys, hand tools, sporting goods, luggage tags, plant tags, etc.
• Manufactured Parts for identification and QC.

Please contact me at 206-427-4301 for further information or press inquiries.

Brian

PRESS RELEASE TODAY

Hope you are doing well.

Please see our WOI/Ecology Coatings press release at http://www.msnbc.msn.com/id/25003130/
http://money.cnn.com/news/newsfeeds/articles/marketwire/0404370.htm
or
http://www.marketwire.com/mw/release.do?id=865614
or
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=MW&date=20080606&id=8742008

Brian

Introducing the Write-on-it!™ Key

I would like to officially introduce the Write-on-it!™ Key. The first key-blank with a permanent writable surface.

Here's a great idea that has been a long time coming. An easy solution for identifying all of those keys in your pocket and laying around the house.
Patents Pending.

Available from Write-on-it! LLC
206-427-4301

Progress

Our Startup has been all consuming :)
After meeting with Home Depot Founder, Pat Farrah, a few months ago we really started to gain momentum. Next was a meeting with a supplier, followed by some great meetings with The Home Depot. On Friday we met with Kaba-Ilco, the world's largest manufacturer of key blanks. They have a great team and it was easy to see why they are number one.

Update: Good news and a new ally...

Visitors may have noticed a lack of new posts over the last several months. This has been due to my focus on a product/company of which I am a co-founder. We are early into the patent process, so I won't be disclosing too much information. This product has to do with keys, a pretty boring subject at first glance. We are looking to replace the key as it is currently known. We believe that we have a product that will not only compete, but will become the new standard. Currently, there are over 600 Million key blanks sold annually in North America. Over the past 15 months I have researched, planned, consulted, and met with various individuals concerning this project.

OpenBC emarketing conversation...

Brian Moore
Sublimis Inc. and MooreDesign
It's the end of the world as we know it...

We watch the benefit of TV ads diminishing in regards to ROI.

Interuptive marketing has lost its luster– Tivo the commercials...

Marketers and Advertisers look for new ways to catch the consumer...

What happens when TV stations have trouble selling commercial slots? What happens when the revenue stream dries up?

Michael Sloyan
The British Business Club Re: It's the end of the world as we know it...

What happens when TV stations have trouble selling commercial slots? What happens when the revenue stream dries up?

Hi Brian,

You pose an important question. Now more than ever the creative cells of the marketing industry need to be pulsing. I don't believe that the advertising revenue streams will ever run dry... but I agree that the present avenues to market will change drastically. Along with that the creative applications will have to crank up a gear.

Those that grasp the reality of the situation swiftly will profit enormously. Campaigns from here on in will need to be more and more focused on user groups as opposed to "big splash" promotions. Product/Brand placement in all forms of filmed media from movies to sports events & music videos will begin to replace 40 second commercials.

The real growth is possibly in the more intelligent use of viral marketing through social networks and video sites.

"In the land of the blind... the man with the white stick is King!"

Best wishes,

Michael Sloyan
Michael Sloyan wrote:
>I don't believe that the advertising revenue streams will ever run dry... but I agree that
the present avenues to market will change drastically. Along with that the creative applications will have to crank up a gear.

I agree wholeheartedly. TV, as we know it today, will actually be what goes away. There will be a fusion of media like never seen before, where TV, Video, Audio, and Communications meld into one. This intersection will be the most powerful engine of influence, outside of the devine, that man has ever experienced. Already we see what a spoken word can do as it travels through the Net. We've seen the power of lonelygirl15, Numa Numa, podcasts, social networking, and blogs. Harnessing this supernova is another thing:

Consumers have the power to pull the plug. Commercials can be skipped, popup ads blocked, etc. Yes, they have always had this power in various forms– change the channel, turn it off, etc. When TV was the only game in town, people used to sit through the commercials, it was normal. Now it is becoming normal to avoid them at all costs– and the providers of media product taught them this! Ironic, no? You are all fired :)

Who will innovate and set the new standard to "capture the masses"? What form will it take?

Brian

Investment Update

Following up on our previous post: We are looking for a second investor (Angel). Interested parties should have prior retail product/startup experience. The market for our product is world wide and includes "Big Box" retailers like Wal-Mart, The Home Depot, Lowe's, and others. Operations will be in the greater Seattle, Washington area. Current funding needs total 500K, with the first stage being 130K. Interested parties should contact Brian Moore at 206-427-4301